Annual Report 2014 | S P SETIA BERHAD GROUP | 69
III. business Review
World Environment Day
Since 2008, the S P Setia Group has been commemorating World
Environment Day (WED) in order to create public awareness of
major environmental issues.
The #LiveGreenEveryDay campaign launched in 2014 encourages
the adoption of a new green habit each month. More than 100 staff of
S P Setia were behind the campaign’s launch in three different
venues of Setia City Mall, Setia Alam; Setia Eco Gardens, Johor and
Setia V Residences, Penang.
Adding an interesting twist to getting more people to participate in
the campaign, S P Setia organised a flash mob in Setia City Mall
that managed to both surprise and delight shoppers as dancers
materialised from all corners of the shopping centre to burst into a
synchronised environmental theme dance routine.
The flash mob also featured LIVE singing of hits such as Michael
Jackson’s Heal the World and They Don’t Care About Us; Zainal
Abidin’s Hijau and Stephanie Sun’s Green Light. S P Setia staff also
distributed the #LiveGreenEveryDay starter kits. The kit contains
the campaign’s activity calendar for the year starting from June and
items that would enable participants to practice green lifestyle the
whole year round.
In its activity calendar, June is the month where people are urged
to grow a plant. Staff gave away starter kits equipped with a sweet
basil plant for this very activity. Other activities in the kit include
championing reusable shopping bags; saying no to styrofoam;
handkerchiefs over tissue paper and carpooling as the way forward.
In Johor Bahru, a similar flash mob took place on the same day at the
S.J.K. (C) PaiTze andTenby International School Setia Eco Gardens to
a crowd of over 1,000 people. While in Penang, the flash mob took
place in two different locations, Botanical Gardens and Beach Street,
close to the developer’s Setia V Residences project.