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Annual Report 2014 | S P SETIA BERHAD GROUP | 69

corporate responsibility

III. business Review

World Environment Day

Since 2008, the S P Setia Group has been commemorating World

Environment Day (WED) in order to create public awareness of

major environmental issues.

The #LiveGreenEveryDay campaign launched in 2014 encourages

the adoption of a new green habit each month. More than 100 staff of

S P Setia were behind the campaign’s launch in three different

venues of Setia City Mall, Setia Alam; Setia Eco Gardens, Johor and

Setia V Residences, Penang.

Adding an interesting twist to getting more people to participate in

the campaign, S P Setia organised a flash mob in Setia City Mall

that managed to both surprise and delight shoppers as dancers

materialised from all corners of the shopping centre to burst into a

synchronised environmental theme dance routine.

The flash mob also featured LIVE singing of hits such as Michael

Jackson’s Heal the World and They Don’t Care About Us; Zainal

Abidin’s Hijau and Stephanie Sun’s Green Light. S P Setia staff also

distributed the #LiveGreenEveryDay starter kits. The kit contains

the campaign’s activity calendar for the year starting from June and

items that would enable participants to practice green lifestyle the

whole year round.

In its activity calendar, June is the month where people are urged

to grow a plant. Staff gave away starter kits equipped with a sweet

basil plant for this very activity. Other activities in the kit include

championing reusable shopping bags; saying no to styrofoam;

handkerchiefs over tissue paper and carpooling as the way forward.

In Johor Bahru, a similar flash mob took place on the same day at the

S.J.K. (C) PaiTze andTenby International School Setia Eco Gardens to

a crowd of over 1,000 people. While in Penang, the flash mob took

place in two different locations, Botanical Gardens and Beach Street,

close to the developer’s Setia V Residences project.