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56 | S P SETIA BERHAD GROUP | Annual Report 2014

Further Stamping Our Mark in

the UK

We were extremely pleased with the launch

of Phase 2 and Phase 3a of the Battersea

Power Station in May and October 2014

respectively, both receiving overwhelming

response from purchasers across the

globe, vying to own a part of this iconic

development. Majority of the 254 properties

in Phase 2 were sold within the first week

of sales with 75% of purchasers being UK

residents and many of the buyers intending

to owner occupy. This speaks volume of the

brand trust which S P Setia has built over the

past 2 years in the UK.

Phase 3a saw the global launch of two

buildings designed by world-renowned

architects Gehry Partners and Foster +

Partners. The two architectural practices

were chosen for the bold and innovative

design they had for the new homes and a

new pedestrianised retail street in the area

to the south of the Power Station, named

the Electric Boulevard. Being the gateway

to the entire development, Phase 3 will be

connecting the Northern Line Extension

station with the Power Station itself, and is

at the heart of the vibrant new community

being created.

Two years into the signing of the contract

of sales for the acquisition of the Battersea

Power Station, the shareholders’ consortium

made up of S P Setia, Sime Darby and the

Employees Provident Fund (EPF) officially

unveiled the Malaysia Square design.

Officiated by the Prime Minister of Malaysia,

Dato’ Sri Najib Razak and the Mayor of

London, Mr. Boris Johnson, this national

pride, which is a public space at the heart

of the Battersea Power Station, further

stamps S P Setia’s strong branding in the

international front. The Malaysia Square is

expected to be completed in 2018.

Growingthe Strength ofTeam


At S P Setia, we are ready to inspire our

community to Live, Learn, Work and Play to

enjoy a balanced and holistic lifestyle. With

our growing workforce strength, currently at

1,800 and counting, we aspire to sustain our

leadership positions, while inspiring passion

and team spirit in our people. We also place

emphasis on capital development in terms

of competencies such as interpersonal

skills, delivering excellent customer service,

product innovation and strategic thinking

among Team Setia. Above all, we promote a

culture of integrity and mutual trust amongst

the team.

Succession planning remained a high

priority for the organisation. Various talent

development and engagement programmes

have been in place to ensure that talents are

identified and groomed with proper career

development path. Another key programme

that the Group organises on a bi-annually

basis is the CEO dialogue which provides a

platform for all employees, including those

who are based overseas, to interact with

the CEO and key senior management of

the company on any issues they might be

facing. These sharing of experiences aim to

inculcate a sense of belonging as well as

managing expectations between the senior

management and employees.

Besides the Work aspect, Team Setia is

also encouraged to live a work-life balance

lifestyle. Various activities such as S P Setia’s

annual dinner, festive celebration, family day

as well as sports and team-building activities

are also organised. This foster great rapport

amongst the team while employees from

different business units get to know each

other and work together to make every

event a success.

III. business Review

president’s report

We promote a

culture of integrity

and mutual trust

amongst the team.