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Annual Report 2014 | S P SETIA BERHAD GROUP | 51

III. business Review

Having established the S P Setia brand name

among our stakeholders over the years, we

are truly grateful to our communities who

voted for S P Setia at the survey conducted

for the Putra Brand Awards as well as the

Readers’ Digest Asia Trusted Brands Study.

This resulted in S P Setia being named

the winner of the Gold Award in Property

Development category as well as the Most

Enterprising Brand of the Year in the Putra

Brand Awards 2014 and the Gold Trusted

Brands Award for Property Development

at the Readers’ Digest Asia Trusted

Brands Study Awards 2014 respectively.

The Putra Brand Awards is organised by

the Association of Accredited Advertising

Agents Malaysia where winners are voted

by 6,000 consumers nationwide, while

the Readers’ Digest Brand Trusted Brand

Study is one of the most representative and

objective branding surveys in the region.

While we are humbled by these awards

and recognition, they also serve as an

inspiration to Team Setia to keep striving

for better results and innovation to maintain

a reputable top property developer in

Malaysia while we spread our passion for

excellence across the region and to the

international arena.

Corporate Responsibilities

– Inspiring Change for a

Sustainable Future

In our continuous pursuit of excellence, we

are ever mindful of our responsibility as a

corporate citizen towards our Environment,

Community and Organisation (ECO).

Celebrating the World Environment Day

(WED) has been part of S P Setia’s corporate

responsibility calendar since 2008 in our

effort to build a sustainable future. In 2014,

S P Setia observes World Environment Day

year-round with the #LiveGreenEveryDay

campaign. The #LiveGreenEver yDay

campaign encouraged the adoption of a new

green habit each month. More than 100 staff

of S P Setia were behind the campaign’s

launch in three different venues of Setia City

Mall, Setia Alam; Setia Eco Gardens, Johor

and Setia V Residences, Penang.

However, the Group’s efforts at creating

sustainability are not confined to WED

and other corporate social responsibility

initiatives alone. Many of the Group’s

projects, like Setia Eco Park, KL Eco City,

Setia Eco Glades, Setia Eco Gardens, Setia

Eco Cascadia, Eco Sanctuary, and most

recently Setia Eco Hill are premised on

sustainability bringing the philosophy of

LiveLearnWorkPlay to new heights.

The Group welcomed another 87 new

members to the Auxiliary Police Force, also

known as Polis Bantuan S P Setia, which

was set up in year 2013. With this second

passing out ceremony, the total manpower

of Polis Bantuan S P Setia today stands at

200. Having additional police presence in S P

Setia’s townships will help reduce concerns

among residents of crime incidents through

a more visible and frequent presence of

auxiliary police personnel who will be doing

their patrols regularly. All members of

the force underwent a training session at

PULAPOL Ayer Hitam in Negeri Sembilan

from 19 January to 20 March in 2014.

Through the S P Setia Foundation, the Group

continues to engage with the communities

through various philantrophic activities.

S P Setia Foundation continues to nurture

students under its Setia Adoption Programme

(SAP) and the students’ achievements are

acknowledged at the UPSR Excellence

Award ceremony. The Foundation provides

assistance to more than 2,400 primary and

secondary school students from 119 schools

Chairman’s Statement