Page 45 - S P Setia Annual Report 2013
P. 45

Annual Report 2013 S P SETIA BERHAD GROUP Business review | 43






























On the home front, the Group’s ability to In the new growth corridor of Semenyih, which have started up and will be starting
transplant the DNA of our award-winning the Group’s Setia EcoHill project garnered up at the Group’s Setia City commercial hub
projects to capture fresh market share and overwhelming response with over 26,000 where Setia City Mall is located. The Group’s
Team Setia’s nimbleness in addressing registrants for 760 available units of terraced new headquarters relocated to Setia City on
changing market conditions has enabled and cluster homes. Ballot numbers fnished 17 January 2014 and it will be joined shortly
us to grow our market share in Malaysia within fve hours with 2,000 interested by other well-known corporates such as Top
substantially. purchasers turning up on the launch day. Glove Corporation Berhad, Khind Holdings
Berhad and Century Logistics Holdings
Despite a slight moderation in demand for The Group also adapted our product mix to Berhad.
luxury homes as a result of more cautious meet the strong demand for starter homes
bank lending and the lower loan-to-value within our mature townships. In Setia Alam, Similar strategies are also being adopted
ratios permitted for third home loans, we launched affordable apartments to for the Group’s matured townships of Bukit
the Group successfully penetrated a new attract frst-time homebuyers with much Indah, Setia Indah as well as Setia Tropika in
development corridor by launching Setia Eco success. This will provide a ready pool of Johor. This is in line with the Group’s aim to
Glades in Cyberjaya. This was achieved by future upgraders for both Setia Alam and build up sustainable pipelines of future end-
offering beautifully conceived link villas, semi- Setia Eco Park. user demand for our many developments
dees and bungalows within an ecologically within the Iskandar region.
attuned and sustainable environment, The Group is also preparing to meet the
modelled after our award-winning Setia Eco demands for housing by potential employees stamPinG a mark in the uk
Park project. of the many corporate offces and retail outlets
Exactly one year after the contract of sale
was signed for the acquisition of Battersea
Power Station, the shareholders’ consortium
made up of S P Setia, Sime Darby Property
and the Employees Provident Fund held a
ground breaking ceremony on site graced by
the Prime Ministers of the UK and Malaysia
to celebrate London’s most visionary and
eagerly anticipated new development.

The redevelopment of Battersea Power
Station is being undertaken by British-
based Battersea Power Station Development
Company and construction work has
already begun which will see this former
industrial site become home to a vibrant new
neighbourhood. The 39-acre Battersea Power
Station site will house 3,500 new homes,
shops, cafés, restaurants and offces, set
amidst a new 6-acre riverside park with the
Setia EcoHill
   40   41   42   43   44   45   46   47   48   49   50