Page 44 - S P Setia Annual Report 2013
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42 | Business review S P SETIA BERHAD GROUP Annual Report 2013


















PresiDent’s


rePort






dear valued shareholders,


2013 HAS TRULY BEEN AN AMAzING YEAR FOR S P SETIA BERHAD

WITH SALES ExCEEDING RM8 BILLION, ALMOST DOUBLING THE
SALES TARGET SET AND CREATING A NEW BENCHMARK IN THE
PROPERTY DEVELOPMENT INDUSTRY. THE RECORD-BREAKING
SALES IN FY2013 REFLECTS THE GROUP’S SUCCESS IN BOTH

MALAYSIAN AND INTERNATIONAL MARKETS.



The Group’s ongoing projects in the Klang As such, the Group saw it as an opportune GrowinG the setia BranD
Valley, Johor, Penang and Sabah contributed time to launch the Setia International Centre
a total of RM4.996 billion with the balance of (SIC) in Kuala Lumpur. As a one-stop property FY2013 began very strongly for the Group
RM3.245 billion coming from its international gallery, SIC provides a unique opportunity with the launch of the iconic Battersea Power
ventures in Singapore, Melbourne and for investors to view the Group’s investment- Station project in London, in which S P Setia
London. grade products, whether local or international has a 40% stake. Apart from Battersea, the
– all under one roof. Group also launched two new projects in
The sizeable contribution from S P Setia’s Malaysia and one in Singapore in the frst
international projects validates the Group’s SIC represents yet another effort by the Group four months of the fnancial year. These were
growing brand presence overseas which to better serve our Malaysian customers by Setia Eco Glades in Cyberjaya, Setia EcoHill in
augurs well for future international ventures. providing them with a local service centre for Semenyih and Eco Sanctuary in Singapore.
This was seen in both Singapore when we their overseas property investments with the
launched Eco Sanctuary in early 2013 and Group. At the same time it enables S P Setia The 40% share of sales generated by the
more recently in Melbourne when S P Setia to showcase its prowess in transforming itself Battersea Power Station project alone came
launched our second Australian project called to become a truly global property developer. up to RM1.358 billion. This phenomenal
Parque. We were tremendously gratifed that result could not have been achieved without
a signifcant portion of the sales were taken With projects in different parts of the the overwhelming support from our own
up by the locals to augment the continuing world varying in terms of design, material customers who have such strong faith in the
strong support we received from our own specifcations, cultural and lifestyle Setia brand that they are prepared to follow
customer base. preferences, SIC allows the Group to share us into different countries, frstly Australia,
with Malaysian and international investors the then Singapore and now the United Kingdom.
different dynamics and project features that
are unique to each and every development.
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